Privacy Policy

Introduction to Privacy Policy

This Privacy Policy ("Policy") outlines how PurrFeed Group ("Company", "we", "our", or "us") collects, uses, stores, protects, and processes your personal information when you use our mobile application ("App", "PurrFeed", "Service"). This Policy is effective as of January 2, 2025. By accessing or using PurrFeed, you explicitly acknowledge that you have read, understood, and agree to be bound by all terms and conditions of this Policy.

Definitions

• Personal Data: Any information relating to an identified or identifiable natural person
• User: Any individual who accesses or uses our App
• Data Controller: PurrFeed Group, determining the purposes and means of processing personal data
• Data Processor: Third-party entities processing data on our behalf
• Data Protection Officer (DPO): Our designated privacy compliance coordinator
• GDPR: General Data Protection Regulation (EU) 2016/679
• CCPA: California Consumer Privacy Act

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: For marketing communications, analytics, and optional features
• Contractual Necessity: To provide our services and process transactions
• Legal Obligations: To comply with applicable laws and regulations
• Legitimate Interests: To improve our services, prevent fraud, and ensure security

You may withdraw consent at any time, though this may affect service availability.

Information We Collect

We collect and process the following categories of personal information:

1. Personal Identification Information:

• Username and email address
• Profile information you choose to provide

2. Technical Data:

• IP address and device identifiers
• Operating system and device type
• Browser type and settings
• Mobile network information

3. Usage Data:

• App interaction metrics
• Feature utilization statistics
• Time stamps and session duration
• Error logs and crash reports

4. Location Data:

• Approximate location (network-based)
• Precise location (GPS-based, only with explicit permission)

5. Transaction Information:

• Payment details (processed through secure third-party providers)
• Transaction history

6. Communication Data:

• Customer support interactions
• App feedback and responses

We employ industry-standard analytics tools to understand user behavior and improve our Service.

How We Use Your Information

We process your personal information for the following purposes:

1. Service Provision:

• Operating and maintaining the App
• Processing transactions and payments
• Providing customer support
• Sending service-related communications

2. Service Improvement:

• Analyzing usage patterns and trends
• Debugging and fixing issues
• Developing new features
• Personalizing user experience

3. Security and Compliance:

• Preventing fraud and abuse
• Verifying user identity
• Meeting legal obligations
• Enforcing our terms of service

4. Communication:

• Responding to your inquiries
• Sending important updates
• Marketing communications (with consent)

We maintain detailed records of processing activities as required by applicable law.

Data Retention and Deletion

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy:

• Account Information: Retained while your account is active
• Transaction Records: Kept for 7 years as required by tax laws
• Usage Data: Retained for 2 years
• Marketing Preferences: Kept until you opt-out

When you request account deletion:

• Personal data is permanently deleted within 30 days
• Certain data may be retained for legal compliance
• Anonymized data may be retained for analytics

You can request data deletion by emailing help@purrfeed.app

Information Sharing and Disclosure

We share your information with the following categories of recipients:

1. Service Providers:

• Payment processors
• Cloud storage providers
• Analytics services
• Customer support tools

2. Legal Requirements:

• Court orders and legal process
• Government requests
• Protection of rights and safety

3. Business Transfers:

• Merger, acquisition, or sale of assets
• Due diligence processes

We DO NOT:

• Sell personal information
• Share data for marketing purposes without consent
• Transfer data to third parties without adequate safeguards

Data Security Measures

We implement comprehensive security measures including:

1. Technical Safeguards:

• End-to-end encryption for sensitive data
• Secure SSL/TLS transmission
• Regular security audits
• Intrusion detection systems

2. Organizational Controls:

• Employee access controls
• Security training programs
• Incident response procedures
• Regular risk assessments

3. Physical Security:

• Secure data centers
• Access monitoring
• Disaster recovery plans

While we implement industry-standard security measures, no method of electronic transmission or storage is 100% secure.

Your Privacy Rights

You have the following rights regarding your personal data:

1. GDPR Rights (EU/UK Users):

• Access your data
• Rectify inaccurate data
• Erase your data ("right to be forgotten")
• Restrict processing
• Data portability
• Object to processing
• Lodge complaints with supervisory authorities

2. CCPA Rights (California Users):

• Know what personal information is collected
• Know if personal information is sold or disclosed
• Say no to the sale of personal information
• Access your personal information
• Request deletion

3. Global Rights:

• Opt-out of marketing communications
• Withdraw consent
• Update account information

To exercise these rights, contact help@purrfeed.app

Children's Privacy

Our Service is not directed to children under 13 years of age. We do not knowingly:

• Collect information from children under 13
• Target content or ads to children under 13
• Allow children under 13 to create accounts

If we discover we have collected information from a child under 13:

• We will promptly delete the information
• Take steps to prevent further collection
• Notify parents/guardians if required by law

Parents can contact help@purrfeed.app regarding children's privacy.

International Data Transfers

We may transfer your data internationally. When we do:

• We ensure adequate safeguards are in place
• We use EU Standard Contractual Clauses
• We comply with Privacy Shield principles
• We obtain necessary consents

Data may be processed in:

• United States
• European Union
• Other countries with adequate protection

By using our Service, you consent to these transfers.

Cookie and Tracking Technologies

We use various tracking technologies including:

1. App Analytics:

• Usage patterns
• Performance metrics
• Crash reporting

2. Device Identifiers:

• Advertising ID
• Device fingerprinting

3. Local Storage:

• Cache data
• User preferences

You can control tracking through:

• Device settings
• App permissions
• Privacy preferences

Changes to Privacy Policy

We may update this Policy periodically. When we do:

• We will post the new Policy in the App
• Update the "Last Updated" date
• Notify you through the App or email
• Obtain consent where required by law

Continued use after changes constitutes acceptance of updates.

Contact Information

For privacy-related inquiries:

Email: help@purrfeed.app

Data Protection Officer:
PurrFeed Group
Privacy Department
Email: help@purrfeed.app

Response Time: Within 30 days

For urgent matters or to report violations:
Email: help@purrfeed.app

Additional Disclosures

EU/UK Users: The data controller is PurrFeed Group. You have the right to lodge complaints with your local supervisory authority.

California Users: See our CCPA Privacy Notice for additional rights and disclosures.

Brazilian Users: See our LGPD Privacy Notice for specific rights under Brazilian law.

This Policy is governed by applicable laws and regulations in all jurisdictions where we operate.